浙江消费名品入选数量全国第一，靠什么取胜

Core Viewpoint - The article highlights the transformation of Zhejiang's private enterprises towards brand development, showcasing their resilience in the face of global challenges and emphasizing the importance of brand building for long-term competitiveness [4][6][11]. Group 1: Brand Development in Zhejiang - Zhejiang has the highest number of brands (29) recognized in the 2025 China Consumer Brand List, reflecting the province's strong emphasis on brand development amid a complex global environment [4][6]. - The shift from OEM to self-branded exports by companies like Wang Xiaonan's brand demonstrates a proactive approach to market changes, enhancing their resilience against uncertainties such as U.S. tariffs [3][4]. - The local private economy's growth and the government's supportive policies are crucial for fostering brand development, with a focus on innovation and market responsiveness [5][8]. Group 2: Government Policies and Support - The Zhejiang government aims to cultivate around 50 "Zhejiang Quality" brands by 2027 and 100 by 2030, with initiatives to enhance innovation and set industry standards [8][12]. - Policies include establishing a directory of consumer brands and organizing supply-demand matching events to promote regional industries transitioning to brand-oriented models [12]. - The government encourages the use of modern marketing techniques, such as social media and storytelling, to enhance brand visibility and consumer engagement [12]. Group 3: Market Dynamics and Challenges - The demand for branding in Zhejiang is driven by market mechanisms, with companies motivated to enhance their products' value through branding as they gain market traction [7][11]. - The rise of young entrepreneurs in the e-commerce space is reshaping brand strategies, emphasizing the need for long-term investment in brand building rather than seeking quick success [11]. - Companies are increasingly looking to acquire international brands to enhance their competitiveness, although geopolitical tensions may pose challenges to this strategy [11].