对话冯琏：64岁，我的第六次创业

Core Viewpoint - The article discusses the evolution of the sleep health industry in China, highlighting the journey of Feng Lian, who transitioned from a traditional career to pioneering a new market focused on sleep products, emphasizing the importance of sleep for overall well-being and quality of life [3][4]. Group 1: Industry Evolution - The concept of sleep health has transformed from a personal issue to a public concern, with the World Sleep Day 2026 theme emphasizing its significance for a better life [3]. - Feng Lian's journey reflects the industry's growth from a non-existent market to a recognized sector, focusing on creating a sleep ecosystem rather than just selling mattresses [3][4]. Group 2: Product Innovation - The company specializes in developing sleep products using a proprietary "gem fiber" material, which enhances sleep quality through its unique properties [8][9]. - The focus is on creating a comprehensive sleep environment with products like thin pads, bedding, and pillows, rather than competing directly with established mattress brands [8][9]. Group 3: Market Strategy - The company targets a broad demographic, initially focusing on the elderly but expanding to include middle-aged and young consumers, addressing the widespread sleep issues across different age groups [19][20]. - The strategy includes launching brands tailored for different demographics, such as "Meimian" for young adults and "Magic Exam" for children, emphasizing the importance of sleep for growth and development [21]. Group 4: Long-term Vision - The company aims to contribute to societal issues related to sleep disorders and aging, with plans for future collaborations in research and technology [26]. - Feng Lian emphasizes the importance of maintaining a long-term perspective in business, focusing on creating genuine value rather than chasing short-term profits [27][30].