后浪研究所·2026-02-13 02:04Core Insights - The article discusses the trends and highlights of the 2026 Spring Festival gift boxes from major companies, emphasizing practicality, interactivity, and a sense of adventure in their designs [3]. Group 1: Internet Giants - Alibaba's gift box features a classic red design with a "joy" theme, including traditional items like couplets and red envelopes, along with practical items like a multi-functional blanket and a calendar [6][8]. - Tencent's gift box adopts a minimalist approach with a simple red design, focusing on traditional elements and introducing blind boxes for added interactivity [12][14]. - JD's gift box emphasizes "good luck" with a red and gold color scheme, including traditional items and a unique wall hanging that can be displayed [17][19]. - Meituan's gift box centers around the theme of "bringing happiness home," featuring practical items and a collaboration with a charity project to donate playgrounds to rural children [21][24]. - Kuaishou's collaboration with Wangwang results in a vibrant gift box shaped like a suitcase, filled with popular snacks and interactive items like a doorbell that plays sounds [26][30][32]. Group 2: Unique Designs and Themes - Zhihu's gift box stands out with a blue theme and includes a "Good Question" calendar, promoting daily reflection and thought [34][36]. - Ctrip's gift box focuses on cultural elements, featuring traditional crafts and a festive atmosphere [38][40]. - Cainiao's gift box resembles a retro television, combining snacks with creative items like a plush toy that interacts with users [45][49]. - Beisi's gift box emphasizes a theme of "dreams without limits," featuring tech gadgets and interactive elements [53][56]. - Giant Network's gift box includes traditional items and a gold coin, symbolizing prosperity and success in the new year [61][65]. Group 3: Practical and Creative Elements - Style3D's gift box features a unique cylindrical design with a mix of health products and fun items, appealing to young consumers [75][78]. - Xiaohongshu's gift box focuses on travel, including a custom suitcase and travel accessories, promoting a sense of adventure [82][84]. - Xpeng's gift box includes a functional suitcase and travel gear, emphasizing practicality for short trips [88][90]. - Sanban's gift box is designed as a giant gold bar, filled with oral care products, symbolizing wealth and prosperity [92][94]. - 360's gift box centers around coffee-making equipment, enhancing the experience of transitioning from holiday to work mode [98][100].