新浪财经·2026-02-13 11:22Core Viewpoint - The article highlights the extravagant year-end rewards distributed by various companies, showcasing a trend where firms, particularly in the tech and gaming sectors, are using lavish prizes to motivate employees and enhance brand visibility [2][3][45]. Group 1: Year-End Bonuses and Rewards - Henan Mining Crane Company distributed over 60 million yuan in cash bonuses, totaling more than 180 million yuan when including online distributions [2]. - Ying Shi Innovation is noted as the "king of year-end rewards," offering prizes including real estate and luxury cars, with a total prize value surpassing that of cash bonuses [3][6]. - Jiubite provided each employee with a 1TB iPhone 17 Pro Max, while the game producer received a property valued at tens of millions [11][9]. Group 2: Unique Prize Offerings - Mu Tong Technology awarded each employee a 5g gold bracelet, alongside various tech gadgets and a high prize distribution rate of 55% [24]. - Lilith Games offered a range of prizes including a 30g custom gold bar and high-end electronics, ensuring participation from all employees, including interns [13][14]. - Meitu's year-end event included stock awards and a global travel fund, emphasizing a focus on employee experience and engagement [15][18]. Group 3: Trends and Observations - The trend of showcasing wealth through year-end events is prevalent among smaller tech and gaming companies, contrasting with larger firms that tend to be more discreet [45]. - Experts suggest that while rewarding employees is important, companies should be cautious of turning year-end celebrations into displays of wealth, which could foster negative sentiments [45]. - The article notes that companies like Chasing Technology transformed their year-end events into large concerts, further emphasizing the shift in how these celebrations are conducted [22].