“科技年货”畅销，家电以旧换新国补、店补、厂补齐上场

Core Viewpoint - The article highlights the impact of the new national subsidy program and promotional activities on consumer electronics sales during the upcoming Spring Festival, emphasizing the popularity of large-screen AI televisions and smart appliances [3][4]. Group 1: National Subsidy and Consumer Behavior - The new round of national subsidies has led to a significant increase in consumer demand for home appliances, particularly large-screen AI televisions and smart cleaning devices, as consumers take advantage of promotional offers [3][5]. - The Ministry of Commerce and other nine organizations have launched a special Spring Festival activity plan to ensure consumers can access subsidies for old-for-new appliance exchanges and to enhance product supply during the holiday [3][4]. Group 2: Sales Performance and Trends - Sales of air conditioners, smartphones, and computers have consistently topped the subsidy leaderboard, with offline sales experiencing a 15%-30% increase due to optimized immediate consumption incentives [4][5]. - High-end products are seeing a notable boost from the subsidies, with sales of energy-efficient appliances and high-end smartphones making up over 70% of sales in certain categories [5][6]. - Local retailers have reported significant sales growth, with some experiencing nearly 40% year-on-year increases in revenue since the start of the new subsidy program [6]. Group 3: Market Predictions - The orderly implementation of the new subsidy program is expected to lead to a strong start for the domestic home appliance market in early 2026, contrasting with previous years where there were disruptions [6].