21世纪经济报道·2026-02-14 08:11Core Viewpoint - The article discusses the promotional campaign of Qianwen's Super Free Card, highlighting its extended validity and expanded usage across various sectors, which aims to boost user engagement and consumption [1][4]. Group 1: Promotion Details - Qianwen officially announced an extension of the Super Free Card promotion for an additional three days, from February 14 to February 17, allowing users to claim up to 10 cards worth 25 yuan each [1]. - Users must update the Qianwen APP to version 6.2.8 or above to participate, with new users receiving one card upon login and earning additional cards through inviting new users [4]. - The usage scope of the Super Free Card has significantly expanded to include not only dining and holiday goods but also movie tickets, scenic spot tickets, hotel bookings, and flight reservations, with AI dialogue facilitating one-click ordering [4]. Group 2: User Engagement and Growth Metrics - The "Spring Festival 30 Billion Free Order" campaign launched on February 6 led to a surge in online orders for participating beverage brands, with some reporting order volumes increasing nearly tenfold, causing system crashes due to high traffic [4]. - According to QuestMobile data, the first day of the "30 Billion Free Order" campaign saw a 7.3 times increase in Daily Active Users (DAU), reaching 58.48 million, surpassing Doubao by 22.75 million [4]. - The DAU for the previous "Yuanbao Spring Festival Red Packet" activity on February 1 increased by 2.1 times, reaching 23.99 million [4]. Group 3: Market Position - As of February 14, Qianwen and Ant Financial's app, Antifufu, saw a significant increase in downloads, ranking first and second in the free app category on the Apple App Store in China [4].