Core Insights - The article discusses the launch of the "Super Free Order Card" by Qianwen, extending its promotional activities and introducing new AI functionalities for users [1][4]. Group 1: Promotional Activities - Qianwen announced an extension of its free order activity for an additional three days, allowing users to receive 10 more "Super Free Order Cards" worth 25 yuan each [1]. - The "Super Free Order Card" has a broader usage range compared to the first wave, now applicable for purchasing movie tickets, hotel bookings, and flight tickets, in addition to food and New Year goods [4]. - New users can receive a 25 yuan "Super Free Order Card" upon opening the Qianwen app, and existing users can earn cards by inviting friends, with a maximum of 10 cards obtainable [4]. Group 2: User Engagement and Growth - Qianwen's first wave of free order activities exceeded expectations, with the first day's order volume reaching ten times the forecast, indicating strong user engagement and retention [4]. - As of February 7, Qianwen's daily active users (DAU) reached 73.52 million, matching the user scale of Doubao, which took three years to achieve, setting a new record for app growth in nearly a decade [5]. - Despite the end of the first wave of free order activities, Qianwen's app maintained the top position on the Apple App Store free chart for eight consecutive days [4]. Group 3: Competitive Landscape - Following Qianwen's success in AI shopping, Google announced the integration of shopping features into its AI assistant Gemini, indicating competitive pressure in the AI shopping space [5].
千问突然宣布:免单活动,再加3天
新华网财经·2026-02-14 10:38