年货消费迎来“00后主理人”：“手搓”年味火了，为宠物花钱更多了

Core Insights - The article highlights the increasing influence of young consumers, particularly those born after 2000, on the Chinese New Year shopping trends, with online retail sales reaching 9897.3 billion yuan by February 8, 2026, marking a 47% year-on-year increase in spending by this demographic [3][4]. Group 1: Consumer Trends - Young consumers are driving the demand for "emotional value" products during the New Year, with a notable rise in nostalgic and DIY items, such as handmade decorations and childhood snacks, reflecting a shift towards self-indulgence in holiday spending [4][5]. - The trend of DIY products is significant, with searches for "New Year DIY" increasing by over 200% and "Horse Year DIY" searches rising by 600%, indicating a preference for creative and personalized holiday items among younger shoppers [5][6]. Group 2: Pet Market Growth - The pet market is experiencing a surge during the New Year, with young consumers increasingly purchasing pet-related items, including toys and festive clothing, leading to a year-on-year growth of 115.60% in pet apparel sales [5][6]. - The pet ownership in urban areas has surpassed 126 million, with the pet consumption market reaching 312.6 billion yuan in 2025, showcasing the growing significance of pets in holiday celebrations [5][6]. Group 3: Pre-prepared Meals - Pre-prepared meals continue to gain traction in New Year celebrations, with sales of a new "Legendary" meal series from Hema increasing by 116% since its launch, reflecting consumer demand for unique and high-quality dining experiences [6]. - Consumers are prioritizing regional flavors and are open to trying innovative dishes, with 90% preferring hometown flavors and over 80% willing to experiment with creative New Year meals [6].