在华转型关键时期，奔驰销售公司换帅

Core Viewpoint - Mercedes-Benz is undergoing significant personnel changes in China, coinciding with a critical transformation period for the company in the Chinese market [3][5]. Group 1: Personnel Changes - Duan Jianjun, the current President and CEO of Beijing Mercedes-Benz Sales Service Co., is leaving for personal reasons, with Li Desi appointed as the new President and CEO starting March 1 [3][4]. - Zhang Mingxia will transition from the global CMO role at the smart brand to become the Sales Executive Vice President at Mercedes-Benz Sales Company from April 1 [3]. - Kang Yi, the current head of sales and marketing at Mercedes-Benz Automotive Finance Co., will take over as the global CMO of the smart joint venture from April 1 [3]. Group 2: Market Challenges - The traditional luxury car market in China is under pressure, with luxury car manufacturers facing transformation challenges, while the new energy vehicle market is rapidly growing [5]. - Mercedes-Benz's sales in China are projected to decline, with an expected volume of approximately 575,000 units in 2025, representing a year-on-year decrease of about 19% [5]. - The company's 2025 financial report indicates a revenue of €132.21 billion, down 9.2% year-on-year, and a net profit of €5.331 billion, down 48.8% [5]. Group 3: Strategic Focus - The company aims to enhance localization and optimize its value chain in China, which remains its most important single market [6]. - In 2026, Mercedes-Benz plans to launch over 15 new and updated models in the Chinese market, featuring various powertrains and three new electric architecture platforms [6]. - The new management team and the introduction of dedicated electric platform models are expected to mark a pivotal year for Mercedes-Benz's transformation in China [6].