经济观察报·2026-02-15 02:11Core Viewpoint - The emergence of Qijing Automotive represents a significant exploration in the intelligent and high-end development path of the Chinese automotive industry during a critical period of transformation [1][26]. Group 1: Strategic Shift from Electrification to Intelligentization - By the end of 2025, the penetration rate of new energy vehicles in China is expected to approach 60%, indicating that the electrification phase is nearing completion, while the intelligentization phase is just beginning [2][6]. - The automotive industry is undergoing a structural transformation, with a shift in competition from mere electrification to intelligentization, as evidenced by the increasing demand for smart, personalized vehicles [6][8]. - Over 80% of automotive companies have initiated AI pilot projects, but only 15% have achieved large-scale application, highlighting the transition from "whether to do" to "how to do it right" in intelligentization [2][8]. Group 2: Challenges in Intelligent Transformation - The transition to intelligentization presents significant challenges, including the need for comprehensive capabilities in data collection, processing, and system integration [16][17]. - Companies must prepare for the responsibilities associated with Level 3 automation, requiring robust safety and quality management systems throughout the product lifecycle [16][20]. - The collaboration model in the intelligent era necessitates deep integration of hardware, software, algorithms, and data, moving beyond traditional supply chain relationships [17][20]. Group 3: Qijing's Unique Position and Strategy - Qijing is positioned as a strategic player in the intelligentization arena, focusing on redefining what constitutes a high-quality vehicle in the smart era [14][26]. - The collaboration between Qijing and Huawei is characterized by "embedded collaboration," allowing for joint product logic definition and system performance validation [16][20]. - Qijing aims to leverage its partnerships to create a new value benchmark in the high-end market, combining technology, luxury, and reliability [26][31]. Group 4: Value Transition of Chinese Brands - Chinese automotive brands are experiencing a value transition, with Qijing positioned to capitalize on this shift by enhancing product quality, user experience, and redefining value in the high-end market [24][26]. - The traditional dominance of luxury brands is declining, with Chinese brands making significant inroads into the high-end market through advancements in electric and intelligent technologies [24][26]. - Qijing's strategy emphasizes a comprehensive user experience and a differentiated dealer network, reflecting growing confidence in Chinese high-end intelligent automotive brands [26][31].