日经中文网·2026-02-15 08:06Core Viewpoint - The Milan-Cortina 2026 Winter Olympics highlights the rise of Chinese technology companies, with Alibaba and TCL among the top sponsors, marking a shift away from Japanese corporate presence in this space [2][4]. Group 1: Sponsorship and Financial Aspects - Alibaba and TCL are among three Chinese companies that have secured top sponsorship roles for the Winter Olympics, with the total revenue from top sponsors expected to reach $3 billion from 2021 to 2024 [2]. - Each top sponsor is estimated to bear a cost of approximately 8 billion Japanese yen annually [2]. Group 2: Technological Contributions - Alibaba provides AI technology for event operations and broadcasting, including a global chat service and an AI assistant for staff, utilizing its AI model "Qwen" [8]. - The Winter Olympics will feature advanced imaging technology allowing for 360-degree replays in 17 sports, with AI capable of reconstructing footage in seconds [8]. - TCL has equipped the athletes' village with smart appliances and provided technical support for broadcasting, including televisions and monitors [8]. Group 3: Comparison with Japanese Companies - The article contrasts the rise of Chinese tech firms with the decline of Japanese companies, noting that Intel and Panasonic, which supported the Tokyo 2020 Olympics, have faced challenges and are exiting sponsorship roles after the Paris 2024 Olympics [5][8]. - The shift in sponsorship dynamics reflects a broader trend of diminishing influence of Japanese technology firms in the global market, particularly in the television industry [8].