最长春节，年轻人把年过到海外

Core Viewpoint - The article highlights the significant increase in outbound travel during the Spring Festival, driven by changing preferences among younger generations who seek more flexible and enjoyable ways to celebrate the holiday, moving away from traditional customs [4][5][11]. Group 1: Outbound Travel Trends - The National Immigration Administration predicts that during the 2026 Spring Festival, the average daily inbound and outbound travelers will exceed 2.05 million, a 14.1% increase from 2025 [4]. - OTA platforms report a surge in outbound travel bookings, with Ctrip seeing an 18% year-on-year increase in customized outbound travel orders as of January 12 [4]. - The trend indicates that younger travelers are redefining the concept of "New Year," opting for destinations beyond traditional family gatherings [5][6]. Group 2: Changing Travel Preferences - Many young travelers express a desire to escape the "New Year fatigue" associated with traditional celebrations, opting for destinations like Bali to enjoy a more relaxed holiday experience [6][10]. - The extended holiday period of 9 days, combined with vacation days, allows for longer trips, with approximately 25% of travelers booking long-haul outbound travel during this time [7]. - Travelers are increasingly prioritizing destinations with stable pricing, as opposed to domestic locations where prices can spike during the holiday [10][19]. Group 3: Cost and Value Perception - The article discusses the varying budgets for outbound travel, with estimates ranging from over 10,000 yuan for a trip to Bali to 180,000 yuan for a more extensive trip to London [15][17]. - Travelers are more focused on the overall "sense of gain" rather than absolute costs, as international prices remain stable compared to domestic price surges during the holiday [18][20]. - The perception of value is influenced by the hidden costs associated with traditional celebrations, leading to a preference for more controlled and enjoyable travel experiences [22]. Group 4: Industry Impact - The surge in outbound travel has positively impacted OTA platforms and airlines, with significant increases in bookings for destinations like Turkey and Russia due to favorable visa policies [23][24]. - Travel agencies report a fivefold increase in outbound travel orders, particularly for family trips to warm destinations [26]. - Consumers are becoming more discerning, often choosing a mix of independent travel and guided tours to enhance their experiences [27].