假期首日“反向过年”的爸妈涌入北上广深
TuniuTuniu(US:TOUR) 第一财经·2026-02-15 11:55

Core Viewpoint - The article highlights the significant increase in travel and tourism activities during the Chinese New Year, particularly focusing on the trend of "reverse Spring Festival" where older generations travel to major cities to reunite with their children, leading to a vibrant tourism market in urban areas [3][5]. Group 1: Travel Trends - On February 15, the first day of the Spring Festival holiday, hotel bookings for travelers aged 60 and above surged by 60% compared to the previous day and increased by 54% compared to the same day in 2025 [3]. - Major cities such as Guangzhou, Beijing, Shenzhen, and Shanghai saw the highest hotel occupancy rates, with Guangzhou experiencing a 30% increase [3][4]. - Popular destinations for hotel bookings included Kunming, Chongqing, Chengdu, Xi'an, Dali, and Fuzhou, with Kunming and Fuzhou showing over 60% growth year-on-year [3][4]. Group 2: Tourist Activities - The first day of the holiday saw a 30% year-on-year increase in ticket bookings for attractions from visitors in third-tier cities and below, with a 10% increase for those aged 60 and above [4]. - In Shanghai, 2.56 million tourists were received on February 15, marking a 38.97% increase compared to the previous year, supported by 2,570 cultural and entertainment activities [4]. Group 3: International Travel - On the first day of the holiday, Chinese tourists traveled to 475 cities worldwide, with popular destinations including the Maldives, Malaysia, Singapore, and Thailand [5]. - The ongoing 2026 Winter Olympics has also contributed to increased travel interest in Italy for both tourism and event attendance [5][6]. - There was a nearly 20% year-on-year increase in bookings for domestic flights by foreign passport holders, with significant growth in visitors from Australia, Spain, and other countries [6].

假期首日“反向过年”的爸妈涌入北上广深 - Reportify