存款搬家加速？1月非银存款同比多增2.56万亿，最新解读来了

Core Viewpoint - The recent financial statistics from the central bank indicate a significant shift in household deposits towards non-bank financial institutions, reflecting a broader trend of wealth migration from traditional savings to asset management products [2][6][7]. Group 1: Financial Data Overview - In January, household deposits increased by 2.13 trillion yuan, while non-financial corporate deposits rose by 2.61 trillion yuan, and deposits from non-bank financial institutions grew by 1.45 trillion yuan [1][3]. - The total balance of broad money (M2) reached 347.19 trillion yuan, with a year-on-year growth of 9%, while narrow money (M1) stood at 117.97 trillion yuan, growing by 4.9% [3][4]. Group 2: Deposit Migration Trends - Compared to the same period in 2025, non-bank deposits increased by 2.56 trillion yuan, while household deposits decreased by 3.39 trillion yuan, indicating a clear trend of "deposit migration" [2][4]. - Analysts noted that the decline in household deposits and the increase in non-bank deposits are influenced by factors such as the timing of the Spring Festival and a shift in investment preferences towards the stock market [4][5]. Group 3: Asset Management Product Migration - The discussion around the "massive maturity of deposits" has led to speculation about where these funds will be reallocated, with estimates suggesting that between 3 trillion to 7 trillion yuan of household time deposits will mature in 2026 [6][7]. - By the end of 2025, the balance of deposits in non-bank financial institutions is projected to reach 34.6 trillion yuan, marking a 22.8% year-on-year increase, which reflects the ongoing trend of deposit migration [6][7]. Group 4: Market Implications - Analysts express caution regarding the potential impact of deposit migration on the equity market, suggesting that the primary destination for matured deposits may be low-risk assets rather than high-risk equities [7][8]. - The outlook for 2026 indicates that if household investment remains stable, funds may flow from household deposits to non-bank deposits, and subsequently into financial products like funds and insurance, before reaching the bond and stock markets [7][8].