经济观察报·2026-02-16 03:07Core Insights - Social media has become a key focus for AI companies both domestically and internationally, with significant investments being made in this area [4][9] - The integration of AI into social platforms is seen as a way to enhance user interaction and engagement, with companies like Tencent, Baidu, and Alibaba leading the charge [5][6][7] - The competitive landscape is evolving, with global tech giants like Meta and OpenAI also making strides in AI social applications, indicating a broader trend towards AI-driven social experiences [8][10] Group 1: Importance of Social Media for AI Companies - Social media is a high-frequency, emotionally dense, and network-effect-rich environment, making it an ideal space for AI integration [12][13] - The social platform serves as a foundational entry point for digital ecosystems, with user relationships being difficult to migrate, thus solidifying the importance of social networks [13][14] - Integrating AI into social platforms is viewed as a strategy to gain control over future digital landscapes [14] Group 2: AI's Role in Social Interaction - AI can significantly enhance communication efficiency and reshape interaction structures within social networks [26] - AI's involvement in social media can help organize information, maintain relationships, and expand identity expression capabilities [27][29][30] - The integration of AI into social platforms is not just about efficiency but also about fundamentally transforming how interactions occur [31] Group 3: Challenges of AI in Social Media - The introduction of AI can diminish the sense of authenticity and social presence in interactions, leading to a more strategic rather than natural communication style [34] - Continuous observation and data structuring by AI can lead to behavioral changes, reducing spontaneity and emotional expression in social interactions [35] - Users may resist AI interventions that seem to limit their autonomy and participation in social exchanges [36] Group 4: Viable Models for AI in Social Media - The first model involves invisible assistance at the personal level, where AI supports users in understanding and expressing themselves without overt participation [41] - The second model focuses on institutional mediation and collaborative infrastructure, where AI helps structure group interactions and streamline communication processes [42] - The third model emphasizes generative co-creation, allowing users to collaboratively create content with AI assistance, thus transforming the nature of social interaction [44]