深圳东门步行街大变样：传统商圈如何寻到新活力｜新春走基层

Core Viewpoint - The article highlights the transformation of Dongmen Pedestrian Street in Shenzhen, emphasizing its ability to adapt and rejuvenate while maintaining its traditional charm, particularly in the context of the upcoming Spring Festival [1][5]. Group 1: Transformation and Development - Dongmen Pedestrian Street has undergone significant renovations, including building upgrades, underground utility improvements, and the establishment of a smart business district, all aimed at revitalizing the area without major demolitions [1][5]. - The street has seen an increase in foot traffic, becoming a popular destination during the festive season, showcasing its successful transformation [1][5]. Group 2: New Commercial Concepts - New commercial spaces are being developed, such as the "New White Horse·Dimension 9," which focuses on a blend of anime, gaming, and virtual idols, catering to the interests of the younger generation [3][5]. - The introduction of the "谷子经济" (Guzi Economy), which targets the "二次元" (two-dimensional) demographic, is a strategic move to foster new consumption growth points in Shenzhen [5]. Group 3: Market Positioning and Strategy - The revitalization strategy of Dongmen emphasizes "micro-renovations" to preserve local culture while integrating modern technology and cultural elements, thus finding a new market position [5][6]. - Industry experts suggest that traditional commercial areas like Dongmen should leverage nostalgia and innovative planning to attract customers and differentiate themselves in a competitive market [5][6].