一座边境小城,如何接住千万级流量?|故乡里的中国
经济观察报·2026-02-16 08:20

Core Viewpoint - Yanji, a small border city in Northeast China, is experiencing a unique transformation by embracing the flow economy while maintaining its traditional lifestyle and cultural essence [7][35]. Group 1: Economic Transformation - The water market in Yanji has evolved from a local morning market to a bustling hub attracting tourists, with significant changes observed over the past three years [4][5]. - The number of travelers at Yanji West Station has tripled, and the city is projected to receive 11.6 million tourists by 2025, generating a tourism revenue of 16.98 billion yuan [6][8]. - Local businesses have adapted to the influx of visitors, with traditional food stalls and shops transforming to cater to new demands, such as the rise of Korean traditional clothing experience stores [15][19]. Group 2: Cultural and Commercial Dynamics - Yanji's commercial landscape features a blend of modern and traditional elements, with over 500 registered coffee shops catering to a population of approximately 680,000, showcasing a high density of cafes compared to first-tier cities [23]. - The city maintains a vibrant atmosphere with a mix of traditional markets and modern establishments, creating a unique commercial charm that balances contemporary trends with local culture [24][25]. - The local community has embraced the changes brought by the flow economy, with residents adapting their businesses to meet the preferences of both locals and tourists [33]. Group 3: Community and Identity - Yanji's identity as a border city is reflected in its local slogan emphasizing shared experiences and community ties, highlighting its role as a gateway to Northeast China [30][32]. - The city has not rushed to expand but has instead focused on growing around the needs of its people, fostering a lifestyle that is both relaxed and engaged with ongoing changes [34]. - The story of Yanji illustrates how smaller cities can thrive amidst urbanization by leveraging their unique cultural heritage and adapting to new economic opportunities [35].

一座边境小城,如何接住千万级流量?|故乡里的中国 - Reportify