Core Viewpoint - The trend of home delivery and takeout for New Year's Eve dinner has significantly increased during this year's Spring Festival, reflecting changing consumer preferences in dining options [1][2]. Group 1: Market Trends - The search volume for "New Year's Eve dinner delivery" increased by over 600% in the first week of February compared to the first week of January [2]. - The search volume for "takeout New Year's Eve dinner" surged by over 900%, while "New Year's Eve dinner rankings" and "New Year's Eve dinner packages" saw increases of 420% and 357%, respectively [6]. Group 2: Business Adaptations - A restaurant in Hangzhou fully booked its New Year's Eve dinner seats in January and introduced takeout services to meet consumer demand, offering free delivery within 5 kilometers [2][3]. - In Luoyang, Henan, several restaurants deployed additional free delivery teams to cater to consumer needs, with some deliveries reaching over 30 kilometers to rural areas [4].
出圈！年夜饭“新宠”，搜索量增长超600%
券商中国·2026-02-16 11:08