太火爆！酒店订单飙涨76%，全国游客涌入广东过春节

Core Insights - The article highlights the surge in tourism in Guangdong during the Spring Festival, with a notable increase in visitor numbers and hotel bookings compared to previous years [1][4][9] - The trend of "reverse Spring Festival" has led to a significant rise in the popularity of the homestay market, particularly in key cities of the Greater Bay Area and Chaoshan region [2][15][20] Tourism Trends - On February 18, 2026, Guangdong's 4A-level and above scenic spots received 3.831 million visitors, marking a 5.4% year-on-year increase [1] - Ctrip data indicates a 44% year-on-year increase in orders for travel to Guangdong during the New Year period, with hotel bookings rising by 76% [1] - Family groups have become the main force in hotel bookings, with a shift from local residents to nationwide family travelers [3][9][12] Hotel and Accommodation Insights - The Guangzhou Garden Hotel reported a full occupancy rate during the Spring Festival, with a significant increase in early bookings compared to previous years [9] - Customized family tours have become mainstream, with high-end packages driving higher spending, exemplified by a family group from Hangzhou with an average cost of around 8,300 yuan per person [12] - The White Swan Hotel noted a shift in its core clientele from local residents to national family groups, expanding the geographic coverage of its customer base [9][12] Homestay Market Dynamics - The homestay market has seen a 30% increase in bookings compared to previous years, driven by the appeal of immersive local experiences and personalized services [2][20] - The trend of "reverse Spring Festival" has led to more young people inviting their parents to celebrate in urban areas rather than returning to their hometowns, boosting local homestay bookings [20][23] - Many homestays are adapting to the rising demand for family-friendly accommodations by enhancing facilities and offering activities tailored for children [22][23]