年年有它，第一天过亿元！为何成年人也爱看《熊出没》？

Core Viewpoint - The article discusses the enduring popularity of the animated film series "Boonie Bears" during the Chinese New Year box office, highlighting its consistent performance and the strategic partnerships that have emerged around it [5][10]. Group 1: Film Performance and Box Office - The 2026 Spring Festival will feature eight films, including "Boonie Bears: Year of the Bear," which has already garnered a box office of 1.02 billion yuan, ranking third among the films released on the same day [6][7]. - "Boonie Bears" has become a staple of the Spring Festival, with its twelfth film being produced by multiple companies, including listed firms like Wanda Film and Huayi Brothers [7][8]. - The first "Boonie Bears" film released in 2014 achieved a box office of 247 million yuan, and subsequent films have seen significant growth, with the 2023 film surpassing 1 billion yuan and the 2024 film reaching 1.98 billion yuan [11][12][13]. Group 2: Market Dynamics and Audience Engagement - The success of "Boonie Bears" is attributed to the growth of the Chinese film market, which has expanded significantly since the series began, with the overall box office surpassing 500 billion yuan by 2017 [16]. - The film series has successfully transitioned from being perceived as "childish" to appealing to a broader audience, enhancing its storytelling and animation quality [16][17]. - The audience demographic for "Boonie Bears" includes a significant portion of women (72.4%) and individuals over 35 years old (51%), indicating a strong family-oriented viewing trend [17][18]. Group 3: Strategic Partnerships and Brand Collaborations - "Boonie Bears" has engaged in numerous brand collaborations, with at least 12 brands, including 52TOYS and X11, launching themed products and promotions [10]. - The partnerships aim to tap into the family and children's market, enhancing the film's visibility and engagement during the Spring Festival [10][16].