「VÉNA·沁语轻泉」亮相马年春晚:为首个登上央视总台春晚的天然苏打水品牌
IPO早知道·2026-02-18 10:19

Core Viewpoint - Chinese brands are increasingly confident in their global presence, exemplified by the high-end natural soda water brand "VÉNA·沁语轻泉" making its debut at the CCTV Spring Festival Gala, marking a significant cultural milestone [3][7]. Product Overview - Each bottle of VÉNA·沁语轻泉 is sourced from the volcanic cold spring in Kedong, Heilongjiang, located at latitude 47°, known as one of the world's three major cold springs. The water has a stable natural pH value of 8.8±0.2 and is rich in natural minerals like metasilicic acid, providing a smooth and refreshing taste that celebrates the essence of reunion [5]. Brand Philosophy - The founder of VÉNA·沁语轻泉, Zhou Zhongyang, emphasizes the brand's belief in the beauty of natural authenticity resonating with people's aspirations for a quality lifestyle. The experience of sharing the Spring Festival Gala with millions reinforces the brand's mission to promote a healthy and natural way of living. The brand aims to integrate the precious gift of volcanic cold spring water into more consumers' daily lives, nurturing beautiful reunion moments [7].