Core Insights - In the Fortune Global 500, 95% of CEOs come from marketing backgrounds, and this figure is 70% for China's top 500 companies, indicating the critical role of marketing in leadership [2] - Founders of startups often act as the primary marketing officers, emphasizing the necessity of marketing knowledge for entrepreneurs [2] - Companies with strong technology and business models must not neglect marketing, as it is essential for survival and long-term growth [2] Marketing Importance - Technology must be converted into products that reach consumers, highlighting the importance of marketing in transforming innovations into financial success [2] - The acceptance of products by users and recognition in the market are more crucial than patents for achieving impressive financial results [2] - Founders and major shareholders must engage with the market and customers to ensure company growth and sustainability [2] Entrepreneurial Necessity - Learning and excelling in marketing is a mandatory course for anyone involved in business and entrepreneurship [2]
不做营销的CEO,不会是一个好的CEO
吴晓波频道·2026-02-20 00:29