Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Dongfang Caifu and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - For the U25 age group, over 70% use Xiaohongshu and Douyin as their primary information sources, while U40 and individuals over 45 prefer video accounts. Professional investment software like Dongfang Caifu, Wind, and Tonghuashun are more popular among U35 and U40 demographics [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. The U25 group primarily uses ChatGPT, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 prefer Doubao [3]
胡润报告：任泽平位列高净值人群最常关注财经博主前三
泽平宏观·2026-02-20 16:05