日经中文网·2026-03-03 03:06Core Viewpoint - Chinese electric vehicle (EV) manufacturers, including BYD, have raised prices in Thailand following the expiration of government subsidies, marking a shift away from aggressive price competition [2][5][7]. Group 1: Price Increases - BYD has increased the price of its popular electric SUV "ATTO3" by 21%, reaching 849,900 Thai Baht, and the standard version of the "Dolphin" hatchback by 33%, now priced at 599,900 Thai Baht [4][5]. - Other Chinese EV brands, such as MG, have also raised prices, with MG4 Electric increasing by 30,000 Thai Baht and Maxus 9 Plus by 50,000 Thai Baht [4]. Group 2: Market Context - The Thai government ended EV purchase subsidies, which previously provided up to 150,000 Thai Baht per vehicle, prompting manufacturers to adjust their pricing strategies [5][7]. - In 2025, EV sales in Thailand surged by 74% year-on-year, reaching a record high of 121,128 units, with EVs accounting for 24% of new car sales [5]. Group 3: Competitive Landscape - The price increases are seen as a way for Chinese manufacturers to move towards sustainable pricing after facing criticism for excessive discounting, which has distorted market prices [7]. - The market share of Chinese car manufacturers in Thailand has grown significantly, reaching 22% in 2025, up from just 4% in 2022, while Japanese manufacturers' share has decreased to 68% [7][8]. Group 4: Future Outlook - The demand for EVs may slow down, leading to intensified competition between Chinese and Japanese automakers, particularly as the market adjusts to the end of subsidies [8]. - 2026 is anticipated to be a pivotal year for EV demand in Thailand, with potential impacts on pricing and inventory affecting neighboring countries [8].