中国食饮企业出海提速，委员称中国产品海外竞争力强、更要融入当地

Core Viewpoint - Since 2025, Chinese food and beverage companies are increasingly seeking growth opportunities in overseas markets, shifting from merely exporting products to establishing a local presence and integrating into foreign markets [3][4]. Group 1: Expansion of Chinese Food and Beverage Companies - Major Chinese food and beverage brands are accelerating their overseas expansion due to intensified domestic competition, with significant investments being made in foreign markets [5]. - Dongpeng Beverage announced a partnership with Indonesia's Sanlin Group to invest up to $300 million in the Indonesian market for functional beverages [5]. - Xiangpiaopiao plans to invest $38 million in Thailand to establish a ready-to-drink beverage production base, targeting not only Thailand but also neighboring countries like Cambodia, Laos, Myanmar, and Vietnam [5]. Group 2: Dairy Industry's Shift in Strategy - Dairy companies are moving away from merely acquiring resources abroad to actively developing overseas markets, with New Dairy aiming for growth in Southeast Asia's flavored milk market [6]. - China Feihe has successfully entered over 1,500 large supermarkets in North America with products from its Canadian factory, and plans to replicate its success in Southeast Asia [6]. - Aoyou's goat milk powder brand achieved a revenue of 480 million RMB overseas in the first half of 2025, marking a 65.7% year-on-year increase, with overseas revenue share rising from 16.1% to 25.9% [6]. Group 3: Opportunities in Overseas Markets - The overseas market presents significant growth opportunities for Chinese food and beverage companies, particularly in Thailand, where rising health awareness and demand for premium health drinks are driving market growth [7]. - Southeast Asia's per capita liquid milk consumption is below 20 kg/year, indicating substantial potential for growth [7]. Group 4: Integration and Localization Strategies - Liu Yonghao emphasizes the importance of not just exporting products but also integrating into local markets, suggesting that companies should employ local staff and respect local laws and cultures [9]. - Aoyou's strategy includes forming local operational teams and adapting to local market demands, with a focus on building relationships with consumers through local engagement [10]. - The need for localization is highlighted as a critical path for Chinese brands to succeed in foreign markets, with challenges in understanding local customs and managing supply chains [11].