西贝创始成员董俊义担任CEO，贾国龙退居幕后

Core Viewpoint - The recent resignation of Jia Guolong as CEO of Xibei has raised concerns about the company's management and financial stability, with significant operational changes being implemented to address ongoing challenges [1][2]. Group 1: Management Changes - Jia Guolong has stepped down as CEO, with former CEO Dong Junyi returning to manage daily operations [1]. - Dong Junyi has introduced measures such as salary reductions for management, a focus on reducing losses at stores, and the cancellation of previous management competition systems to stabilize the company [1]. - Internal communications indicated that management salaries were delayed, with a 30% reduction in pay for store managers and head chefs, contingent on performance improvements [1]. Group 2: Financial Challenges - Xibei is facing severe financial difficulties, with an expected cumulative loss exceeding 600 million yuan from September 2025 to March 2026 [4]. - The company plans to close 102 stores, representing approximately 30% of its total locations, affecting around 4,000 employees, primarily in first- and second-tier cities [2][4]. - The closures include the highest number of stores in Shanghai, with 19 locations, followed by Beijing, Shenzhen, and Guangzhou [2]. Group 3: Public Relations and Brand Image - The company has been embroiled in controversy since a public dispute over "pre-prepared dishes" with influencer Luo Yonghao, which has negatively impacted its reputation [2]. - Jia Guolong has publicly defended the brand, emphasizing the quality of their ingredients and rejecting claims of using pre-prepared meals [2][3]. - He expressed a desire to return to frontline operations to improve service quality and ingredient selection [3].