魏建军承认抄袭
第一财经·2026-03-06 12:59

Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, publicly apologized for the alleged plagiarism of the promotional poster for the new Wei brand V9X vehicle, acknowledging the issue and taking full responsibility for the incident [3]. Group 1: Incident Overview - The promotional poster for the Wei brand V9X was found to closely resemble the advertising material of the Land Rover Range Rover Sport, leading to accusations of plagiarism [3]. - Wei Jianjun stated that the company would reflect deeply on its management processes to prevent future plagiarism incidents and emphasized the importance of originality [3]. Group 2: Company Response - Wei Jianjun has committed to taking all legal and financial responsibilities arising from the incident and has issued apologies to Land Rover, the original designer, and the public [3]. - The controversial promotional material has been removed from circulation by the Wei brand [3]. Group 3: Future Actions - Wei Jianjun is scheduled to appear as the spokesperson for the Wei brand V9X at a global live event showcasing the vehicle's design aesthetics on March 9 [4].

魏建军承认抄袭 - Reportify