WitsView睿智显示·2026-03-09 08:40Core Viewpoint - TrendForce's latest smartphone research indicates that global smartphone production is expected to reach 337 million units in Q4 2025, driven by new Apple models, representing a quarter-on-quarter increase of 2.7% [4]. Group 1: Smartphone Production Forecast - In 2025, global smartphone production is projected to be approximately 1.254 billion units, reflecting a year-on-year growth of 2.5% due to subsidies in the Chinese market and seasonal demand in the latter half of the year [7]. - By 2026, due to soaring memory prices, smartphone production is expected to decline by about 10%, dropping to at least 1.135 billion units [7]. Group 2: Brand Performance in 2025 - Apple is anticipated to produce around 87 million units in Q4 2025, a quarter-on-quarter increase of 54% and a year-on-year increase of 9%, totaling approximately 239.8 million units for the year [5]. - Samsung's Q4 2025 production is estimated at 58.2 million units, showing a year-on-year growth of 11.1%, with a total production of 239.8 million units for the year [5][7]. - Xiaomi's Q4 2025 production is projected to be 41.5 million units, a decrease of 7% quarter-on-quarter and year-on-year, with an annual total of nearly 169.8 million units [5][8]. - Oppo is expected to produce about 39.2 million units in Q4 2025, with a slight year-on-year increase of 7%, totaling 143 million units for the year [5][8]. - Vivo's Q4 2025 production is forecasted at 23.8 million units, a significant quarter-on-quarter decrease of 16%, with an annual total of 102 million units [5][8]. - Transsion's Q4 2025 production is expected to be 21.1 million units, down 28% quarter-on-quarter, with an annual total of 98 million units [5][8]. - Honor is projected to produce 19.8 million units in Q4 2025, a quarter-on-quarter increase of 7%, with an annual total of 70.5 million units [5][9]. - Lenovo's Q4 2025 production is expected to remain stable at 16 million units, with an annual total of approximately 61 million units [5][9].