三枝富博重返中国推进伊藤洋华堂在华业务改革

Core Viewpoint - Ito-Yokado is restructuring its operations in China, exiting the Beijing market and selling 90% of its subsidiary to a local company, indicating a shift towards improving profitability amid ongoing challenges in the Chinese retail sector [2][5]. Group 1: Business Operations and Market Presence - Ito-Yokado has a long-standing history in China, establishing its subsidiary in Chengdu in 1996 and opening its first store in 1997, reaching a peak of 14 stores in mainland China [2][4]. - The company has faced persistent underperformance in its Chinese operations, with sales in Chengdu declining from 796 billion yen in 2015 to 712 billion yen in 2021, a drop of 11% [4]. - In 2024, sales further decreased to 221 billion yen, down 12% from 2022, indicating ongoing struggles despite previous restructuring efforts [4]. Group 2: Strategic Changes and Future Plans - Following its acquisition by Bain Capital in September 2025, Ito-Yokado is under pressure to implement further structural reforms in its Chinese operations [5]. - The company has opted for a brand licensing model, allowing a local retailer to use the Ito-Yokado brand while reducing its direct involvement, which reflects a strategic pivot to maintain some presence in the market [5][6]. - Currently, Ito-Yokado plans to maintain its six stores in Chengdu, but faces intense competition from local supermarkets, with potential for further store closures in the medium to long term [6]. Group 3: Leadership and Expertise - The return of former president Tomohiro Miura, who played a significant role in expanding Ito-Yokado's business in China, signifies the company's commitment to revitalizing its operations in the region [5][7]. - Miura's experience and insights into the Chinese market are seen as crucial for the company's efforts to rebuild its presence and improve profitability [7].