中国商人在中东，淘金永不眠

Group 1 - Meituan's delivery platform Keeta has rapidly gained market share in the Middle East since its launch, achieving over 10% market share in Saudi Arabia by January 2025 [10][11] - Keeta's growth strategy includes aggressive promotional tactics such as "50% off first order" and "permanent free shipping," which have attracted a significant user base [10][11] - By November 2025, Meituan's CEO announced that Keeta's Hong Kong operations had become profitable, with the Middle East being a key focus for further expansion [11] Group 2 - Other Chinese companies, such as SHEIN and Alibaba's AliExpress, have also established a presence in the Middle East, indicating a broader trend of Chinese businesses entering this market [12] - Chinese electric vehicle manufacturers like BYD have made significant inroads in the Middle East, with projects such as a 12.5GWh energy storage project in Saudi Arabia [12][16] - Chinese firms are heavily involved in infrastructure projects across the Middle East, with contracts exceeding $39 billion in various sectors, including energy and construction [42][45] Group 3 - The article highlights the entrepreneurial success of Chinese nationals in the Middle East, such as Sun Jiansheng, who established a supermarket chain that integrates online and offline sales, achieving annual revenues exceeding 2 billion yuan [20][24] - The logistics sector has also seen innovation from Chinese entrepreneurs, exemplified by Huang Zhen's iMile delivery service, which has captured over 40% of the e-commerce market in the region [30][31] - The historical context of China-Middle East relations is outlined, noting the establishment of diplomatic ties in 1990 and the growth of trade and investment partnerships over the years [33][36]