中国消费第一城,正式易主
商业洞察·2026-03-11 09:33

Core Viewpoint - The urgency to expand domestic demand and boost consumption in China is increasingly prominent, with the driving effect of central cities becoming crucial [4]. Group 1: Consumption Rankings - Chongqing has surged to the top, with a projected retail sales total of 1,668.85 billion yuan by 2025, surpassing Shanghai at 1,660.093 billion yuan, making it the number one consumption city in China [7][11]. - Chengdu has overtaken Guangzhou and Shenzhen, ranking as the fourth largest consumption city in China and the top among sub-provincial cities [7]. - Hangzhou has jumped three places to rank seventh, becoming the second largest consumption city in the Yangtze River Delta [7]. - Other cities like Qingdao and Zhengzhou have each risen by one rank, while Fuzhou and Xi'an have each risen by three ranks [7]. Group 2: Reasons for Ranking Changes - The significant changes in rankings are largely due to the fifth national economic census, which revised the retail sales totals for various cities, with some cities seeing data adjustments upwards and others downwards [8]. - For instance, Hangzhou's retail sales total was revised from 788.4 billion yuan to 915.1 billion yuan, an increase of 126.7 billion yuan, leading to a substantial rise in its ranking [8]. - Conversely, Suzhou's retail sales total was adjusted downwards, resulting in a projected 2025 total of 909.22 billion yuan, causing a drop in its ranking [8]. Group 3: Factors Behind Chongqing and Chengdu's Success - Chongqing's rise to the top is attributed to its population advantage, with a resident population of 31.905 million in 2024, significantly higher than Shanghai's 24.8 million, providing a strong consumer market base [16]. - The city's development in cultural, commercial, and tourism sectors has also contributed, with 473 million domestic tourists in 2024 and a 183.6% increase in inbound tourists, enhancing overall consumption [16]. - Chengdu's ability to surpass Guangzhou and Shenzhen is similarly linked to its population growth, reaching 21.474 million in 2024, and its strong commercial development, particularly in luxury goods and fashion consumption [19]. Group 4: Hangzhou's Position in the Yangtze River Delta - Hangzhou's rise to the second largest consumption city in the Yangtze River Delta is driven by its leadership in the digital economy, high consumer spending power, diverse consumption scenarios, and strong policy support [22]. - The city is projected to achieve over 420 billion yuan in online sales in 2025, with a per capita disposable income of 80,017 yuan and per capita consumption expenditure of 55,592 yuan, bolstering consumption growth [22][23]. - Additionally, Hangzhou's strategy of hosting numerous international events and concerts has effectively converted traffic into consumption [23]. Group 5: Understanding Retail Sales Total - The social retail sales total (社零总额) measures the retail market's sales to individuals and social groups, including dining income, but excludes wholesale markets, service consumption, and real estate sales [26]. - This metric reflects the activity level of a region's offline retail market, focusing on physical goods rather than service consumption or real estate [26].

中国消费第一城,正式易主 - Reportify