WANDA FILM(SZ:002739) IPO早知道·2026-03-13 03:27Core Viewpoint - The article highlights the successful debut of Wanda Film's self-developed snack brand "Three Mouths Hour" at the iSEE Global Delicious Awards, where two of its products received high recognition, indicating strong market potential and product quality in the snack industry [2][4][9]. Group 1: Product Recognition - "Three Mouths Hour" achieved significant recognition at the iSEE Global Delicious Awards, with its "Deep Sea Squid Crisps (Wasabi Flavor)" winning a 3-star award and "Probiotic Earl Grey Tea Cookies" receiving a 2-star award [2][4]. - The iSEE Global Delicious Awards is a prestigious food industry accolade, evaluated by top chefs and food experts across multiple dimensions, showcasing the brand's competitive edge in the market [4]. Group 2: Brand Development - "Three Mouths Hour" was launched in 2025 and is positioned as an "emotional snack creator," with a diverse product line including puffed snacks, cakes, marinated foods, and dried fruits [9]. - The brand has already established a presence in over 700 Wanda Film theaters and is also sold through online platforms like WeChat and Xiaohongshu, indicating a strong multi-channel strategy [9]. - During the 2026 Spring Festival, "Three Mouths Hour" achieved the highest sales in packaged food within Wanda Cinemas, demonstrating its market acceptance and growth potential [9]. Group 3: Strategic Implications - The recognition of "Three Mouths Hour" products within a year of its launch supports Wanda Film's strategy of expanding its non-ticket revenue streams through independent food ventures [9]. - The brand aims to expand into a full-channel, full-category snack brand, leveraging its cinema channel advantages while exploring additional online and offline sales opportunities, suggesting a broader market expansion strategy [9].