追觅：从春晚顶流到AWE“包馆”，书写“中国智造”新叙事

Core Viewpoint - The article discusses the transformative changes in China's technology sector, highlighting the shift from hardware output to brand globalization, with a focus on the case study of Chasing Technology as a representative example of this evolution [1][4]. Group 1: Brand Recognition and Market Penetration - Chasing Technology has gained significant recognition in the Chinese market, transitioning to a "national brand" after its appearance at the Spring Festival Gala, marking its entry into mainstream narratives and lifestyles [2]. - The brand's visibility has increased, with its products achieving record sales during the Spring Festival, including topping sales charts on major platforms like Tmall and JD [2][3]. - The launch of new product categories, such as smart rings, has also seen impressive sales performance, with significant growth in various segments during the Spring Festival [3]. Group 2: Technological Innovation and Exhibition - At the AWE 2026, Chasing Technology showcased over a hundred globally innovative core technologies, reinforcing its position as a leader in smart technology [4]. - The company’s exclusive takeover of an entire exhibition hall at AWE 2026 demonstrated its evolution from a hardware leader to a comprehensive technology giant capable of ecosystem integration [3][4]. Group 3: Global Market Expansion - Chasing Technology has established a presence in over 120 countries, with more than 6,500 physical stores worldwide, serving over 42 million households [6]. - The company has achieved a remarkable 100% compound annual growth rate over the past seven years, with nearly 80% of its revenue coming from overseas by 2025 [6]. - In the North American market, Chasing Technology reported a 189% year-on-year revenue increase in 2025, with significant market share growth in categories like vacuum and washing machines [7]. Group 4: Strategic Insights and Industry Trends - The trajectory of Chasing Technology reflects broader trends in Chinese manufacturing, emphasizing the importance of technological accumulation and market feedback in driving global competitiveness [8][9]. - The company’s approach of first penetrating high-end global markets and then leveraging that experience for domestic growth illustrates a successful model for internationalization [9]. - As the industry shifts from single product breakthroughs to systemic collaboration, Chasing Technology is positioned to lead in creating a comprehensive smart living ecosystem [10].