网红“刘文祥”，被查！

Core Viewpoint - The article highlights the rapid rise and subsequent scrutiny of the "Liu Wenxiang" spicy hot pot brand, which has faced allegations of misleading food labeling and quality control issues, leading to regulatory actions and public backlash [1][10][24]. Group 1: Food Quality and Labeling Issues - Multiple Liu Wenxiang outlets have been found to mislabel ingredients, with items advertised as beef or pork actually containing duck meat [3][6][8]. - Staff at some locations have been reported to mislead customers about the nature of the food, despite acknowledging the issues when confronted [6][10]. - The brand's food labeling practices are inconsistent, with the same product being labeled differently across various delivery platforms [9][10]. Group 2: Regulatory Actions and Public Response - Following reports of food safety violations, market regulatory authorities conducted surprise inspections at Liu Wenxiang locations, leading to immediate corrective actions for some outlets [12][24]. - The brand has received numerous complaints on social media platforms, with 859 complaints recorded under the keyword "Liu Wenxiang" on the Black Cat Complaints platform [21]. - The rapid expansion of Liu Wenxiang, which operates over 2,800 franchise stores, has been criticized for neglecting quality control and effective oversight of its franchisees [10][21].