网红“刘文祥”被查！

Core Viewpoint - The article highlights the rapid rise and subsequent scrutiny of the "Liu Wenxiang" spicy hotpot brand, which has faced allegations of misleading food labeling and quality control issues, leading to regulatory actions and public backlash [1][25]. Group 1: Food Quality and Labeling Issues - Multiple Liu Wenxiang outlets have been found to mislabel ingredients, with items advertised as beef or pork actually containing duck meat [3][6]. - Staff at various locations have been reported to mislead customers about the nature of the ingredients, despite acknowledging the discrepancies when confronted [8][10]. - The brand's food labeling practices are inconsistent, with the same product being labeled differently across various delivery platforms, causing confusion among consumers [12][13]. Group 2: Regulatory Actions and Public Response - Following reports of misleading practices, local market regulatory authorities conducted surprise inspections of Liu Wenxiang outlets, leading to immediate corrective actions for some locations [25]. - The brand has faced a significant number of complaints on consumer platforms, with 859 complaints recorded under the keyword "Liu Wenxiang," indicating widespread consumer dissatisfaction [20]. - The rapid expansion of Liu Wenxiang, which operates over 2,800 franchise stores, has been criticized for neglecting quality control and effective oversight of its franchisees [13].