网红“刘文祥”，被查！

Core Viewpoint - The article highlights the rapid rise and subsequent scrutiny of the "Liu Wenxiang" spicy hotpot brand, which has faced allegations of misleading food labeling and quality control issues, leading to regulatory actions and public backlash [2][11]. Group 1: Food Quality and Labeling Issues - Multiple Liu Wenxiang outlets have been found to mislabel ingredients, with items advertised as beef or pork actually containing duck meat [4][7]. - A specific case involved a store in Xiamen where a product labeled as beef was confirmed to be duck meat, raising concerns about transparency and honesty in food labeling [4]. - Staff at various locations have been reported to mislead customers about the nature of the ingredients, despite acknowledging the issues when confronted by media [7][8]. Group 2: Regulatory Actions and Public Response - Following public outcry and media investigations, local market regulatory authorities have conducted surprise inspections of Liu Wenxiang outlets, revealing unsatisfactory conditions and prompting immediate corrective actions [13][16]. - The brand has faced a significant number of complaints on social media platforms, with 859 complaints recorded under the keyword "Liu Wenxiang" on a consumer complaint site [16]. - Regulatory bodies have announced intentions to strictly enforce laws against false advertising and misleading practices, indicating a broader crackdown on the brand's operations [16]. Group 3: Business Operations and Supply Chain Challenges - Liu Wenxiang has rapidly expanded to over 2,800 franchise locations, but this growth has come at the expense of quality control and ingredient consistency due to decentralized procurement practices [11][15]. - The brand has experienced supply shortages for key ingredients due to a surge in orders, highlighting potential vulnerabilities in its supply chain management [15]. - The company has only mandated specific procurement for certain base ingredients, leaving other food items to be sourced by franchisees, which has contributed to the inconsistency in product quality [15].