第一财经·2026-03-15 11:27Core Viewpoint - The three major airlines in China have introduced new consumer protection regulations ahead of International Consumer Rights Day, aiming to address ongoing issues in ticket sales and regain control over pricing and sales channels [3][4]. Group 1: New Regulations - The airlines have implemented a new rule allowing passengers to receive a full refund if they find a cheaper ticket within 24 hours of purchase [3]. - Eastern Airlines allows consumers to request a refund for their original ticket if they purchase a new ticket at a lower price within 24 hours [3]. - Southern Airlines and Air China have similar policies, emphasizing the importance of official channels for ticket purchases [3]. Group 2: Industry Issues - The ongoing issues in ticket sales include price discrepancies, excessive fees for refunds and changes, and complaints about service quality, particularly involving online travel agencies (OTAs) [4][8]. - Despite regulations, practices such as ticket reselling and price gouging persist, often due to the complex nature of ticket sales through various agents [5][11]. - The reliance on OTAs for ticket sales, which account for over 70% of the market, complicates the airlines' efforts to eliminate these issues [13]. Group 3: Future of Ticket Sales - Airlines are making efforts to attract customers to their official websites and apps by offering membership discounts and improving user experience [12][15]. - The introduction of the "buy cheaper, refund" policy is a strategic move to encourage consumers to use official sales channels [12]. - Airlines acknowledge the need to enhance their IT capabilities and customer service to compete effectively with OTAs [15].