网红“刘文祥”，被查！

Core Viewpoint - The article highlights the rapid rise and subsequent scrutiny of the "Liu Wenxiang" spicy hotpot brand, which has faced allegations of misleading food labeling and poor quality control, leading to significant public backlash and regulatory action [2][14][30]. Group 1: Food Quality and Labeling Issues - Multiple Liu Wenxiang outlets have been found to mislabel ingredients, with items advertised as beef or pork actually containing duck meat [4][7][11]. - Staff at various locations have been reported to mislead customers about the nature of the food, despite acknowledging the discrepancies when questioned [9][14]. - The brand's rapid expansion, with over 2,800 franchise stores, has resulted in a lack of effective quality control and oversight from the headquarters, contributing to widespread issues [14][23]. Group 2: Regulatory Actions and Public Response - Following public outcry and media reports, market regulatory authorities conducted surprise inspections of Liu Wenxiang stores, leading to immediate demands for rectification at some locations [30]. - The brand has received numerous complaints on consumer platforms, indicating a growing concern over food safety and quality among customers [23]. - Social media has amplified the negative sentiment towards Liu Wenxiang, with users expressing concerns about hygiene and food safety [26][27].