“过了3·15再说……咱们这个行业经不起查的”

Core Viewpoint - The article highlights the deceptive practices within the private domain marketing industry, particularly focusing on the manipulation of health product pricing and the use of misleading marketing strategies to target vulnerable consumers, especially the elderly [4][8][10]. Group 1: Private Domain Marketing Practices - A private domain marketing industry conference revealed that "network video producers" play a crucial role in selecting and promoting health products, often inflating prices significantly compared to their procurement costs [4][6]. - An example provided indicates that a product costing around 20 yuan is sold for 1198 yuan, showcasing the extreme markup in this industry [6]. Group 2: Misleading Product Claims - The article discusses a specific product, "活元泰甘露聚糖肽口服溶液," marketed through a video series titled "生命密码," which claims to treat various serious health conditions, despite its actual indications being much more limited [8][10][12]. - The product's market price is noted to be nearly five times higher than a similar product, raising concerns about the authenticity of its advertised benefits [12]. Group 3: Expert Manipulation and Deception - The article reveals that the so-called "medical experts" featured in these marketing videos often lack genuine qualifications, with many being actors rather than qualified professionals [19][21]. - The production companies behind these videos often fabricate credentials for these experts, making it difficult for consumers to discern the truth [24][29]. Group 4: Industry Response to Regulation - The industry is reportedly on high alert regarding regulatory scrutiny, particularly around events like the "3·15晚会," which focuses on consumer rights and fraud [13][17]. - Companies are advised to operate discreetly during such periods to avoid attracting attention from regulatory bodies [13][17].