Core Viewpoint - The smartphone market is experiencing its largest collective price increase in nearly five years due to rising global semiconductor and storage costs, with major companies like vivo and OPPO adjusting their retail prices accordingly [1]. Group 1: Price Adjustments - Vivo announced a retail price adjustment effective March 18, 10:00 AM, citing significant increases in global semiconductor and storage costs [1]. - OPPO also declared a price increase for certain models starting from March 16, 12:00 AM [1]. Group 2: Market Trends - The smartphone market is projected to face a significant downturn, with Counterpoint Research estimating a 12% year-on-year decline in global smartphone shipments in 2026, dropping to under 1.1 billion units, the lowest level since 2013 [1]. - The price of mobile-grade LPDDR4/5 is expected to reach nearly three times the level of Q3 2025 by Q2 2026, indicating a substantial increase in component costs [1].
OPPO后，又一手机厂商宣布涨价
第一财经·2026-03-16 03:44