Core Viewpoint - The company Liu Wenxiang (Shandong) Brand Management Co., Ltd. has issued an apology and initiated a comprehensive rectification plan in response to allegations of using substandard ingredients in its "Liu Wenxiang Spicy Hot Pot" outlets [1][4]. Group 1: Company Response - The company has stopped cooperation with the involved outlets, sealed and destroyed problematic ingredients, and is cooperating with market regulatory authorities for investigation [1]. - A nationwide self-inspection and rectification process has been launched, focusing on verifying ingredient sources, qualification documents, storage, processing, and labeling [1]. - Non-compliant outlets will be closed, and all stores will gradually install network monitoring to oversee kitchen conditions in real-time [1]. Group 2: Regulatory Actions - Multiple local market regulatory departments conducted surprise inspections on Liu Wenxiang outlets after reports surfaced about the use of duck meat disguised as beef and pork [4][10]. - Specific incidents were reported where menu items labeled as beef or pork were actually made from duck meat, leading to significant consumer deception [8][10]. - The market regulatory authorities have stated that they will strictly investigate and penalize any acts of false advertising and will conduct thorough inspections of all chain outlets in the area [10].
“刘文祥”发文致歉
第一财经·2026-03-16 09:45