永辉超市喊话山姆：不要让供应商“二选一”

Core Viewpoint - The letter from Yonghui Supermarket's private brand "Quality Yonghui" emphasizes the importance of fair competition and calls on Sam's Club to refrain from forcing suppliers into a "choose one" scenario, advocating for a focus on quality and ethical business practices [1][4]. Group 1: Quality Improvement - The company aims to enhance product quality by selecting superior raw materials, employing scientific formulas, utilizing advanced processes, and improving design and packaging aesthetics [5]. - Transparency in ingredient usage is a priority, with the company committing to publish ingredient lists and additive usage annually, urging Sam's Club to adopt similar standards for safer and healthier products [6]. Group 2: Pricing Strategy - The fundamental principle of private brands is to win customers through exceptional quality-to-price ratios, emphasizing that for the same quality, price should be the determining factor, and for the same price, quality should prevail [7]. Group 3: Employee Development - Employees are viewed as essential partners in the private brand's success, with a focus on providing reasonable salaries, ample vacation, professional training, and a supportive work environment, while maintaining strict ethical standards [8].