网红刘文祥清空主页内容！“紫薯精”改吃米线，网友喊话：别塌房

Core Viewpoint - Liu Wenxiang, a hot pot brand, issued an apology for using duck meat instead of beef, admitting to quality issues in some partnered stores and stating that they have ceased cooperation with the involved outlets and destroyed the problematic ingredients [1] Group 1: Company Response and Impact - Liu Wenxiang acknowledged that the incident affected their business, attributing it to inadequate supervision [1] - The company's official account has cleared its homepage content following the incident, indicating a significant reputational impact [1] Group 2: Market Reaction and Related Trends - The "Purple Sweet Potato Essence," a character that previously popularized Liu Wenxiang, has shifted to promoting another brand, Dali Temple Rice Noodles, which has seen a surge in popularity due to the association [3][5] - Dali Temple primarily offers Yunnan-style rice noodles with a price range of 13 to 16 yuan per bowl, and the brand has experienced increased traffic and visibility following the viral video [5] - The marketing strategy of leveraging short videos for brand promotion has proven effective but also poses risks, as seen in Liu Wenxiang's crisis [8]