贾国龙创办新品牌餐厅，人均消费40元至50元

Core Viewpoint - The article discusses the launch of a new restaurant "Tianbian" by the founder of Xibei Catering Group, Jia Guolong, which specializes in Inner Mongolian-style claypot noodles and aims to provide a lower-cost dining option compared to the main Xibei brand [2][8]. Group 1: New Restaurant Launch - "Tianbian" opened on February 13, with an average spending of 40 to 50 yuan per person, focusing on claypot noodles from Jia Guolong's hometown in Inner Mongolia [2][8]. - The restaurant is a new sub-brand of Xibei, with some staff from Xibei being transferred to this new establishment [4][8]. Group 2: Company Structure and Ownership - The restaurant is operated by Beijing Xibei Tenggerli Catering Management Co., Ltd., which is 100% owned by Inner Mongolia Xibei Catering Group Co., Ltd. [5]. - The company was established in November 2021, with a registered capital of 1 million yuan, and is controlled by Jia Guolong, who holds 65.19% of the shares [5]. Group 3: Brand Strategy - Jia Guolong indicated that Xibei plans to close some of its stores while retaining a core group, suggesting a strategy to diversify through new brands [8]. - Unlike previous sub-brands, "Tianbian" does not prominently feature Xibei branding elements, focusing instead on a distinct aesthetic and menu while maintaining some culinary connections to Xibei [8].