Group 1 - The core viewpoint of the article is that Kao Corporation is launching a subscription service for its hair care business, aiming to enhance profitability by targeting customers willing to purchase high-priced products [3][4]. Group 2 - Kao has maintained a proactive investment strategy in its hair care business and will introduce the new subscription service starting from March 2026 [4]. - The new service, named "THE ANSWER PROGRAM," will utilize RNA monitoring technology to provide personalized products based on individual scalp and hair conditions every 45 days [4]. - The service will be promoted through partnerships with hair salons, leveraging recommendations from beauticians to increase awareness and customer engagement [4].
日经BP精选：花王推出护发包月服务，用RNA诊断发质
日经中文网·2026-03-20 02:24