Core Viewpoint - The Central Cyberspace Administration of China is guiding online platforms to standardize short video content labeling to prevent misinformation and improve the online ecosystem [2]. Group 1: Standardization of Short Video Content Labeling - Current standards for short video content labeling are inconsistent across platforms, leading to misleading content such as fictional portrayals and AI-generated videos [2]. - The Central Cyberspace Administration plans to standardize labeling by defining required label types and making content labeling a mandatory step in the video publishing process [2]. - Existing short video content will undergo a phased review and additional labeling to ensure compliance with the new standards [2]. Group 2: Actions Taken by Key Platforms - Major platforms like Douyin, Kuaishou, Tencent, Xiaohongshu, Bilibili, and Weibo have actively engaged in cleaning up misleading content, removing over 37,000 violating videos and addressing more than 3,400 accounts [2]. - These platforms have supplemented labeling for over 600,000 short videos and issued 18 governance announcements, exposing numerous typical cases of violations [2]. - Platforms are optimizing the content labeling function by making it more accessible at the video publishing stage to facilitate user compliance [2]. Group 3: Future Plans and Enforcement - The Central Cyberspace Administration will outline specific requirements and timelines for the nationwide implementation of standardized short video content labeling [2]. - There will be ongoing inspections and evidence collection to penalize accounts that fail to comply with labeling requirements and platforms that do not fulfill their responsibilities [2].
事关短视频!中央网信办出手
证券时报·2026-03-21 02:55