中央网信办发声！全面规范短视频内容标注工作

Core Viewpoint - The article discusses the need for standardized labeling of short video content on platforms to prevent misinformation and maintain social order, as the current lack of uniformity misleads public perception and pollutes the online ecosystem [1]. Group 1: Regulatory Actions - The Central Cyberspace Administration of China plans to guide platforms in standardizing short video content labeling, including defining required label types [1]. - Labeling will become a mandatory step in the short video publishing process, encouraging users to label their content [1]. - Existing short video content will undergo a phased review and additional labeling to ensure compliance [1]. Group 2: Platform Responsibilities - Major platforms such as Douyin, Kuaishou, Tencent, Xiaohongshu, Bilibili, and Weibo have taken responsibility by removing over 37,000 misleading videos and addressing more than 3,400 non-compliant accounts in the past month [1]. - These platforms have supplemented labels on over 600,000 short videos and issued 18 governance announcements, exposing numerous typical cases of violations [1]. - Platforms are optimizing the content labeling function by moving the labeling option to the primary page of the short video publishing interface for user convenience [1]. Group 3: Future Plans - The Central Cyberspace Administration will specify work requirements and timelines for nationwide implementation of standardized short video content labeling [1]. - There will be ongoing inspections and evidence collection to penalize accounts and platforms that fail to comply with labeling requirements, with public exposure of non-compliant entities [1].