【联合发布】2026年2月OTA监测月报

Core Insights - The article discusses the monthly OTA (Over-the-Air) monitoring report, highlighting the trends and updates in the automotive industry regarding OTA upgrades and functionalities [2][5]. Industry Overview - In February 2026, the industry updated a total of 1,229 features, a decrease from 2,003 in the previous month, indicating a slight decline in upgrade activity [5]. - The focus of upgrades was on enhancing user experience for the Spring Festival travel scenarios, with new features such as three-point U-turn and wheel hub assistance being introduced [5]. New Forces - New force brands updated a total of 243 features in February 2026, down from 839 in the previous month, showing a significant drop in update intensity [7]. - Key brands like Li Auto, NIO, and Leap Motor concentrated on improving communication capabilities and charging map functionalities to enhance user experience during holiday travel [8]. Domestic Brands - Domestic brands collectively updated 951 features in February 2026, a decrease from 1,114 in January, entering a phase of adjustment [10]. - The core competition is centered around intelligent driving modules, with brands like BYD advancing their "Tian Shen Zhi Yan 5.0" system to optimize driving and parking capabilities [10]. Joint Venture & Luxury Brands - Joint venture and luxury brands updated 35 features in February 2026, down from 50 in January, primarily focusing on optimizing existing functionalities rather than introducing new technologies [12][13]. - Brands like Jetta and Mazda are enhancing basic user experiences while addressing local ecosystem needs [12]. OTA Iteration Speed - The report includes a detailed breakdown of OTA version updates across various brands, showcasing the frequency and types of updates being rolled out [17]. User Feedback and Activities - Avatr launched a new mechanism called "Lighthouse Echo" to integrate user feedback into the OTA development process, encouraging regular communication with car owners [19]. - The company also initiated a topic activity on its app to gather user experiences and enhance engagement around the OTA updates [20]. Upcoming OTA Updates - The report outlines anticipated OTA updates for various models, including features like enhanced driving capabilities and user interface improvements scheduled for 2026 [23]. User Voices - Feedback from users of brands like Tengshi and Avatr indicates mixed experiences with recent OTA updates, highlighting improvements in intelligent driving but also expressing concerns over certain functionalities [30][31].