从价格到价值，被年轻人重新定义的“恒久远”

Core Viewpoint - The global diamond industry is undergoing significant changes, with shifts in consumer behavior and market dynamics leading to a transformation in the natural diamond consumption landscape, moving from a focus on material value to emotional significance and self-reward [1][3][4]. Group 1: Market Trends - De Beers has adjusted diamond prices multiple times in early 2026, indicating a responsive approach to market conditions [1]. - In the first eight months of 2025, the value of natural diamond imports through the Shanghai Diamond Exchange reached 2.35 billion RMB, a year-on-year increase of 41.5%, signaling a revival in China's diamond import market [1]. - The consumption of natural diamonds is evolving from a focus on wedding-related purchases to a broader range of emotional expressions and self-gifting, particularly among younger consumers [3][4]. Group 2: Consumer Behavior - A notable trend is the increasing number of young consumers purchasing diamonds for personal milestones rather than traditional wedding occasions, reflecting a shift in the perception of diamond value [3][4]. - According to De Beers' report, engagement and weddings still account for 86% of diamond purchases, but self-gifting and commemorative purchases are emerging as new growth areas, especially among young women [3]. Group 3: Industry Challenges - Despite signs of recovery in the diamond import market, the industry is still facing deep structural adjustments, with issues such as a cooling global high-end consumer market and competition from gold jewelry impacting growth [6][10]. - The RapNet diamond price index indicates a significant decline in prices, with 0.5-carat diamonds dropping over 20% in 2025, and even larger diamonds experiencing slight price decreases [6]. - The market is also grappling with inventory pressures and a decline in global diamond production, with De Beers reporting a 35% year-on-year drop in production in Q4 2025 [6]. Group 4: Strategic Responses - Industry experts suggest that the current market adjustments are necessary for long-term stability, with a focus on collaboration among stakeholders to enhance market confidence [10][12]. - Major jewelry brands are actively transforming their business models to adapt to market changes, with companies like DR planning to achieve significant revenue and profit growth in 2025 [14][15]. - The emphasis on product innovation, experiential upgrades, and global outreach is becoming a common strategy among leading brands to navigate industry challenges [16].