券商中国·2026-03-26 03:10Core Viewpoint - Sony Group and Honda Motor announced the termination of their joint venture "Sony Honda Mobility" (SHM) and the Afeela electric vehicle series development and launch plans, which were in the final testing phase before mass production [1][4]. Group 1 - The Afeela 1 model had begun pre-production and was originally scheduled for delivery in mid-2026 in Japan and California, with a starting price of $102,900 [1][4]. - The decision to halt the project was due to Honda's reassessment of its electrification strategy, rendering the original business plan unfeasible [4]. - Sony expects that this change will not have a significant impact on its financial status, given the "light asset" operational model adopted by Sony Honda Mobility [4]. Group 2 - The collaboration between Honda and Sony began in March 2022 with a strategic alliance memorandum in the mobility sector, followed by a formal joint venture agreement in June 2022, establishing Sony Honda Mobility with a registered capital of 1 billion yen, with both parties holding 50% shares [4]. - The initial plan was to start electric vehicle sales and services by 2025 [4].